F5 sits in a unique position that whether you’re deploying your app in a public or private cloud—using automation toolkits or containers—F5 gives you the freedom to choose the best cloud for you and your app.
THE CHALLENGE of this campaign was spreading the word to our customers that whatever ecosystem their app’s live in, F5 solutions are here to help. THE SOLUTION was to create a visual theme through the video of a journey from complex, busy environments, to open, and free landscapes. This journey is used as a metaphor for the freedom to move to the cloud. From a brand standpoint this was also the start of an overall visual for our Cloud / Core messaging.