THE CHALLENGE with this project was to develop a new illustration style that could help convey abstract concepts in a more humanistic way. THE SOLUTION was to partner with F5’s illustrators and designers F5’s subject matter experts to create an illustration style that was suitable for animation. THE RESULT was a new framework for visualizing complex, and often complicated topics, leading to higher views, and clickthroughs on F5’s social channels, and F5.com.
