In conjunction with F5’s product teams, subject matter experts, and researchers, I helped develop 5 presenter-led customer experiences on the top-level presentations for the company’s customer experience center. THE CHALLENGE for this project was to determine each story and what it entailed as well as how to communicate & design them, and how to bring each story to life through animation in a way that is presenter-led. THE SOLUTION was to create a creative framework that could easily be amended, easily updated, or expanded on. I created typography templates through each presentation, and established animation styles that created a cohesive experience through all 5 presentations. By the end of the project, I helped create over 200 segments of animation through 5 presentations.